CES 2025
CES is a renowned trade show and industry networking event that Equativ attends annually. To carry forward the ‘Viva Equativ’ theme, I designed a logo that builds on the previous year’s visual identity. Inspired by city skylines and vibrant billboard lights, the design features vibrant motifs and colors. To highlight the partnership between Equativ and the newly acquired company Sharethrough, the event logo was designed to integrate both company logos and colors.
Possible 2024
I drove the conceptualization and execution of branding for Equativ’s attendance at Possible—a marketing event and expo focused on people, culture, business, and innovation. Inspired by the vibrant energy of Miami, the designs expanded upon our usual branding with a fresh interpretation, showcasing a bold gradient using our secondary palette. The ripple motif, tied to the event’s theme “Curating Possibilities,” represents opportunity and the excitement of setting sail toward new horizons.
Equativ Brand Update 2023
For this brand update project, I focused on refining and expanding the existing branding to ensure consistency and equip employees with cohesive, ready-to-use assets. The challenge was the absence of comprehensive brand materials, which led to inconsistencies across internal and external communications. To address this, I updated the brand guidelines and developed a robust suite of marketing assets, including templates and design guides. The result was a comprehensive, ready-to-use toolkit that ensures consistency and strengthens the brand experience across all touchpoints.
World Cup Research Report
Coinciding with the FIFA World Cup 2022, Unruly released a global report on consumer trends, offering brands valuable insights on how to engage with fans. I collaborated with the marketing team to design static and animated social assets, infographics, and email campaigns that highlighted key stats and encouraged viewers to explore the full research report.