Possible 2024
Branding
Experiential Design
Digital Design
I drove the conceptualization and execution of branding for Equativ’s attendance at Possible—a marketing event and expo focused on people, culture, business, and innovation. Inspired by the vibrant energy of Miami, the designs expanded upon our usual branding with a fresh interpretation, showcasing a bold gradient using our secondary palette. The ripple motif, tied to the event’s theme “Curating Possibilities,” represents opportunity and the excitement of setting sail toward new horizons.