CES 2024
Branding
Experiential Design
Digital Design
CES, Equativ’s major tentpole events, is an annual trade show in Las Vegas and one of the largest tech events in the industry. For this project, I led the conceptualization and execution of a bold and dynamic event branding inspired by the vibrant energy of Las Vegas. Drawing from themes like "Viva Las Vegas," city life, night lights, and New Year's celebrations, we created a custom event logo and a cohesive visual system that showcased our secondary color palette.
The branding extended across digital assets like social media promotions, email templates, and the website landing page. On-site, it came to life through the Aria suite wall, window decals, bar menus, signage, plasma screens, and a branded car wrap, creating an engaging experience for attendees.